Building the Next Breakout eCommerce Web Design for Small Businesses
Many people’s notions about building an online business are not true. As a result, many entrepreneurs either postpone attempts or totally abandon their dreams of one day launching their ecommerce web design.
Thinking deeply, opening an eCommerce business is a strategy that must be taken without hesitation. If you’re a startup business wishing to reach a bigger audience, you should not think twice considering what ecommerce can do for you in the long-term.
Serious and focused entrepreneurs only need to be equipped with the right thinking, more courage, a lot of vision, and planning when starting their online business. At least that’s what you need right now to get started.
Here we go. We’ll breakdown this primer into different sub-sections, from defining terms, designing with your customer in mind, choosing the best platform or ecommerce web design, to some examples of beautifully-crafted ecommerce web design websites.
So this blog will help you, the dreamer, convert your billion dollar ideas into the next breakout eCommerce web design, attract visitors and convert them into your paying customers.
What’s an eCommerce web design?
We may skip this part – the definition of terms. But it’s just not fair for those who lacks the knowledge when starting. So we’ll start here.
Ecommerce website design may be the platform where sellers and buyers conduct their transactions.
It may also be about the design side – the qualities and attributes of layout, usability and user interface – which all has to play its part in ensuring that customers shop and checkout successfully.
If you are outsourcing ecommerce web design, this then becomes a type of service you pay for or hire a third party designer to perform for you. Of course at a cost.
Overall, the goal is and will always be about delivering for you a well-designed ecommerce shop. This shop should be a unique and user-friendly place where users get the best impression and pleasant experience of using your web shop.
Who should use eCommerce web design?
We’ll focus on the two levels of the intended users of your eCommerce business – the seller and buyer. If you’re the entrepreneur, you are the seller and your customers are your intended market.
If you’re the seller, the business website should let you post products, prices, discounts and promos. It should also give you the ability to track the type and numbers of orders placed by your customers.
The use of ecommerce is not only confined to retail industries. In fact almost all sectors can use this platform to offer their products and services. Restaurants, hotels, coffee shops and bars, publishing, and music sectors can all take advantage of the platform.
In your ecommerce website, customers should have the ability to place orders, obtain discounts or promos and make a checkout. The site should also provide functions that can let customers browse and search products, change or cancel orders before cash out, and other shopping options.
Designing your business website
Now, our step-by-step guide will help you design your eCommerce carefully. And even if you’re not the one in charge of designing your ecommerce design, understand the process is vital when you’re outsourcing your ecommerce web design.
And it’s critical that both you and your outsourcing company share the same page, from planning to implementation of your ecommerce web design.
This way, you’ll avoid common design mistakes and costly repetitions but ensure that your eCommerce is actually converting visits to paying customers.
Make the products visible.
If average websites that demands less design thinking ensures usability in all aspects of design, the more should ecommerce make this property a must.
With usability-centered website, you make your product visible for your audience. You will need to consider the preferences, wants and likes of your users. Do they want to see full details or just a few information about your product?
Showcase the products well.
Ultimately, the aim here is to keep your customers buying your products and not gazing at them with your design.
There’s art and science in presenting your products well, from adding high resolution product photos and there is no other distracting embellishments or decorations in the photo.
Keep in mind that some examples of the best ecommerce website designs have a review section because they know it’s effective.
Customers find customer reviews to be useful.And they refer to these feedbacks before deciding to buy a product. For your own purpose, reviews can keep you abreast about aspects of your products that customers find inferior or needing improvement.
Call-to-action buttons or words such as “add to cart” is one way ecommerce website designs use for conversions. Words such as ‘”discounts” or “promos” are also another perfect way to showcase your product well, especially when they’re added to the deal.
So take advantage of this marketing elements by adding or integrating them in the main sections and parts of your eCommerce website.
Selling the product.
This is one of the crucial aspects of your design that shouldn’t be neglected. This encompass providing audience with an easy and faster means, not to prolong, their registration. Nothing frustrates customers more than the unnecessary processes they have to go through before making their purchase.
If possible, don’t force the customers to register just so they could buy products from you. Instead, make sending money or checking out convenient and fast.
Choosing the Best Platform for eCommerce Web Design.
Critical to the launch of your eCommerce website is the so-called content management system (CMS).
That’s why it’s important that you select the best and the most suitable platform to manage your products and content of your eCommerce business.
And one of the most popular platforms is Magento, which has really cool and useful features, including theme designs that are clean, professional-looking and gorgeous.
If you are planning to use or you’re already using WordPress, no problem. You just only need to integrate a Magento plugin called Magento WordPress Integration to open your online store. But if you don’t want to be limited to WordPress, of course, there are a lot of other Magento themes that you can choose and use for your eCommerce project.
By this time and after reading this article, we expect you’d already retire some of your old assumptions about building an eCommerce website design.
And because websites like eCommerce not only demand careful planning and more design thinking, having the right knowledge is vital when creating a breakout commercial business website.
In the rest of this piece, we’ll show you some examples of beautifully crafted eCommerce web design websites for inspiration.
You’ll also get acquainted with a few functions that an eCommerce web design needs to include to be effective, from these given examples.